WHY ISN'T MY HOME SELLING?
Here is a list of 8 reasons that may be preventing your property from selling.
#1. The Price isn't right for the market.
The real estate market is fluid and experiences ups and downs with prices changing due to supply
demand. Generally there isn't significant changes in pricing, but could you catch a $500. to $1,000
swing in pricing by staying on top of things? Yes. Whether selling or buying you have to watch
not only what has sold recently, but what other similar properties are available that compete with
yours or the one you want. The supply impacts pricing, just as past sales do. Also, if your selling
don't price it high and drift it down. Price it right for the market and expect to receive offers in
the first 14 - 21 days. If you hit the market and get no showings or get showings and no offers,
you've missed the mark. Plan on staying on the market a while or make the change right away.
#2 Placing a sign and putting on MLS isn't anywhere near enough.
Today's market demands an aggressive approach to getting the home sold. In addition to all
manner of normal marketing, social media and consumer sites, the property must be Featured
so it stands out and the agent has to proactively push the property out to Buyer's and other agents.
Be sure the agent you select is aggressive in nature and not passive.
#3 The Listing has to Pop!
It starts with great photos and continues into a well planned virtual tour. Between 90% - 97%
of potential Buyer's will see your property on their computers or smart phones first. If it doesn't
Catch their eye on the screen you can forget them ever crossing the threshold. A professional
camera with EXTRA lighting is a must!
#4 Buyer's can't see the property.
Buyer's shop for property at all hours of the day. I receive the highest number of emailed leads
at night after 9PM. They are also out looking on weekends, after work and during your dinnertime.
If your on the market you have to be open to showings at all times. You never know which showing
will be the next owner of your home. If you own a rental property you have to do your best to have
it ready to show between check in and checkout or make sure the renter knows it is on the market.
#5 Your timing isn't right.
Monitor the market to make sure you aren't hitting the market when there is an overabundance of
other homes on the market on your street. If you're forced to sell then you have no choice and you
can't control what happens after your on the market, but if there are many like yours available then
make sure yours is the best.
#6 The house has a stigma or isn't a great as it should be -
Is your home cluttered or dusty or in need of pressure washing? Do you have too many counter top
appliances, or the grass is too high? Take a few steps away and put on an unbiased Buyer's cap;
Take a truthful, honest look at your home and compare it against the similar ones in your area to see
if you would select your house above the others....if you had to do it all over again.
#7 Your too detached from the process.
There is no doubt that when you hire an agent that you expect them to take care of things and the
good ones do. It is also true that the more engaged a seller is in the process the better the odds
of getting the property sold. Two-way communication and having an open mind are essential to
to a successful conclusion. Get to know your agent and understand the way they sell, at least to
the point that you trust them. Understanding each other and listening to your agents guidance is
#8 Your may have chosen the wrong agent.
In our local market there are over 2600 licensed real estate agents. To date, less than half of them
have sold a property this year (all the way into June). The number of sales an average agent makes
in a year is 4. 933 agents have sold 4 properties are LESS this year. You'll have to get into the top
40 agents in the market for sale performance of 5 sales per month in our market. Make sure you
get the stats from your agent on what they've sold and what they have listed this year. Activity
breeds activity and the top 10% of working agents in this town will always have time to talk with
Consider this food-for-thought and use it as one of the sources you have to better position you in accomplishing your goals. Your home is probably your most important asset, so do your homework to make sure the relationship you begin is the right one. firstname.lastname@example.org